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About Us

Where Financial Strategy Meets Marketing Execution

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How We Became SmartReach Consulting

SmartReach was founded by Amanda Clark, a senior operations and growth executive with over a decade of experience scaling businesses from the inside out.​

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  • Spent years as a fractional CFO and strategic advisor to healthcare and multi-site businesses

  • Helped physician-owners and founders build the financial infrastructure and marketing engines they needed to grow

  • Saw firsthand what happens when great financial discipline has no marketing strategy, and when marketing runs without financial controls

  • The result, in both cases: a business that never quite reaches its potential

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SmartReach was built to solve that. Combining executive-level CFO expertise with high-performance digital marketing under one roof. One partner. One strategy. Both sides working together.

Amanda Clark
Founder + CEO

Amanda is a senior healthcare operations and growth executive with a track record of transforming underperforming businesses into high-growth, financially disciplined organizations. 

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Her background spans fractional CFO services, multi-site operations, digital marketing strategy, and business development, giving her a uniquely complete view of what it takes to scale a business sustainably.

  

Amanda's superpower is seeing a business the way a CFO and a CMO would, simultaneously. She doesn't just find the financial leaks. She builds the revenue engine to replace them. 

Amanda Clark CFO
Nicole Osborne Marketing Director

Nicole Osborne
Marketing Director

Nicole is a marketing strategist and creative director known for building elevated, high-performing brand experiences.

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With a background in brand positioning, content, and visual strategy, she understands how intentional creative drives real business growth. Nicole approaches marketing through a creative-first lens, focusing on clarity, cohesion, and execution that actually resonates.

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Her superpower is translating business strategy into a brand presence that stands out, connects, and converts. Nicole doesn’t just create content. She shapes perception and builds brands people remember.

Our mission is simple: help businesses grow smarter. Everything we do is guided by our core values:

Clarity Over
Complexity

We make the complicated simple. Financial strategy and marketing plans that are easy to understand, easy to act on, and built around your real business goals. 

Results Over
Activity 

We don't measure success in hours worked or reports delivered. We measure it in revenue grown, costs reduced, and goals achieved. 

Partnership Over Transactions 

We work with a select number of clients at a time because we believe every business deserves our full attention. You're not an account number, you're a partner. 

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